Start Smart: Find Easy Keywords Without the Overwhelm
Learn a simple step-by-step method to find easy, low-competition keywords using basic tools like Ubersuggest or Moz, write focused content, and get quick ranking wins without complicated SEO jargon today.
What You’ll Need
Define 'Easy' and Build a Seed List
What counts as an easy keyword? Spoiler: it’s not always low volume — it’s low competition you can beat.Define what “easy” means for you: target long-tail phrases under ~1,000 monthly searches with low competition and clear intent (questions, how-tos, reviews, local queries). Example: “how to fix a leaky faucet washer” beats “plumbing.”
Use Google Keyword Planner for broad ideas, Ubersuggest for free difficulty scores, and try SEMrush or Moz trials if you want deeper competitive metrics.
Look for keywords that are question-based or include modifiers like “best,” “how to,” “near me,” or specific problems. Avoid vague one-word topics.
Make a simple spreadsheet and record these columns:
Collect 50–100 candidate keywords quickly; quantity > perfection at this stage. Think like a reader: type phrases that someone would actually ask.
Collect quick ideas from Google Autocomplete and People Also Ask, then glance at top results to estimate difficulty: are pages thin, old, or from low-authority sites? If so, you can outrank them with a clear, concise post. Note metrics like freshness and whether results are dominated by forums or videos, since format affects effort and track small wins each week.
Expand and Filter Using Simple Tools
Want more keywords without the headache? Use two free tricks and you’ll have dozens of usable targets fast.Turn your seed list into usable keywords by expanding and filtering.
Paste seeds into Ubersuggest to get related suggestions and a free difficulty estimate.
Use Google Autocomplete and People also ask to capture natural phrasing and question forms.
Open Google Keyword Planner to see search volume ranges; don’t obsess over exact numbers—use ranges to prioritize.
Sort suggestions in Ubersuggest or a SEMrush/Moz trial by low difficulty and reasonable volume to surface easy wins.
Create filters in your spreadsheet:
For each candidate, note the intent (informational, transactional, navigational) and favor low-effort intents like how-tos or comparisons (example: “how to change a bike tire” or “best budget headphones under $50”).
Next, open the top 5 SERP results: check word count, freshness, and format (forums, listicles, videos). If results are thin or outdated, mark as opportunity. Aim for a shortlist of 20–30 realistic keywords. Periodically re-run suggestions and track which targets gain impressions; tweak monthly.
Quickly Validate with SERP and Competitor Checks
Don’t guess — glance. Three fast checks separate true low-hanging fruit from false hopes.Validate shortlisted keywords with three quick checks: SERP quality, competitor strength, and content gap.
Record each check in your spreadsheet as red/yellow/green for effort level and prioritize greens. If you’re unsure, test one keyword with a short post and track impressions and clicks; real-world data beats guesswork and teaches quickly what works every single week.
Write Short, Focused Content That Answers the Query
A tiny, helpful post can beat a long, messy page — sound unfair? That’s beginner-friendly SEO at work.Create a short, focused piece for each easy keyword. Use a clear headline that contains the exact keyword (example: How to Tie a Bow: Step-by-Step for Beginners).
Write a first paragraph that directly answers the query in one or two lines. Use an H2 for related subpoints and include the keyword or a natural variant in two or three places: title, first paragraph, and one H2.
Use the following checklist:
Publish the post, submit the URL to Google via Search Console, and track clicks and behavior—iterate titles and content based on what users click and read.
Measure, Iterate, and Scale What Works
Tracking is your secret weapon — tiny updates + measurement beats big guesses every time.Track performance for each keyword every week. Focus on impressions, clicks, CTR, average position, and conversions.
Use Google Search Console for free ranking data and click-throughs. Pair it with Ubersuggest for easy difficulty trends or try a SEMrush/Moz trial for deeper competitor insight.
Create a simple dashboard in a spreadsheet with these columns:
After two to eight weeks, identify winners that gained impressions or clicks. Update those posts: refresh content, add related posts, or build one or two targeted backlinks. For a quick example, update the intro and add an extra H2 answering a common question—then watch position and CTR for two more weeks.
For keywords that don’t move, try a different angle (different intent, format, or title) or archive the page and test a new keyword.
Keep experiments small: update one element per post at a time so you can see effects. Schedule monthly reviews, compare competitors’ changes, and gradually increase content quality or promotion for winners to scale traffic sustainably while keeping experiments repeatable and patient.
Keep It Simple and Learn by Doing
Keep it simple: define easy keywords, use tools like Ubersuggest or Moz, validate SERPs, write focused posts, measure results — and try the process now, share your wins and feedback.
